Ashwad Ismail
Senior Assistant Vice President and Executive Editor, Astro Awani Malaysia
Ashwad is a senior assistant vice president and executive editor in Astro Awani Malaysia with 12 years’ experience on various media platforms — content, editorial strategy and newsroom leadership as well as uncover key revenue driven initiatives. Ashwad is the primary driving force behind 2018’s 'The Most Trusted News Brand' in Malaysia, Astro AWANI. Being the front line of news and current affairs since its launch in the mid 2007, he improved its branding positioning & sphere of influence as the home of breaking news and current affairs analysis in Malaysia. Some of his achievements in Astro Awani are: • Astro Awani rank highest as the most trusted news source in Malaysia by The Reuters Institute Digital News Report 2018. • Increase 30 percent in revenue (ADEX). • Project champion for Malaysia's 14th General Election coverage - the highest rated coverage with a total of 10 million viewers on TV and 12 million unique visitors on digital; #MalaysiaMemilih is the most popular hashtag. • Managing new digital internal team experience - shifting from 'digital first' to 'mobile-first' culture and operation. Speaking on "How Businesses Can Stay Future-relevant"